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About Avatara Finance Group

Our Mission...
The mission of Avatara Finance group is to provide exceptional service and loan products to you with flawless integrity and genuine personal concern for protecting your best interests. Our goal is to combine providing the highest quality loans with expert analysis and financial strategy thus enabling you to have all the information you need to make wise choices that allow you to live the good life. As stated by in the mission statement of our parent brokerage, First Priority FInancial, Inc. we agree that "Our success will be measured one perfectly unique referral at a time."

Our History...
Avatara was born from the vision of Ana Trueman, a 20 year veteran in the financial services industry. She started Avatara as a division of First Priority Financial, Inc. with the intention of creating a company of the highest integrity, who would serve clients like you with the ultimate respect, and who would also procure the best financing available at fair rates and terms. She also used her 20 plus years of experience in business management and financial services to streamline the way clients interact with Avatara finance consultants in order to eliminate many of the hassles in time management, communication and privacy that seem to plague the mortgage loan industry.

This is why your Avatara consultant works with you directly throughout the process of getting your loans and beyond. Your privacy is better protected in this fashion, and this eliminates the need for you to navigate corporate phone menus endlessly, or leave multiple messages each time you need information. Instead, you are given a direct access phone number for your personal finance consultant so you can reach them any time... even evenings and weekends. You are also given a password to open any sensitive infromation that we send you via e-mail. But perhaps most importantly, you get to work with a seasoned finance expert who never forgets your name, who has the details of your scenario fresh in their mind, and who truly cares about you and your life.

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Serving the San Francisco Bay Area, Northern California and beyond. Avatara Finance Group is a division of First Priority Financial; California DRE # 00654852 © 2006 Avatara Finance Group

Honesty is the Best Policy

We understand that the choices you make regarding your real estate financing have a dramatic affect on your lifestyle and future. We believe that you are intelligent and capable of making your own decisions when given all the available (and truthful!) information you need.

Let's face it... there are a lot of companies in the mortgage loan business who care only about their bottom line and who will do almost anything to get your business. Along the way borrowers like you (even savvy people like you) can be mislead in ways that bring devastating results. At Avatara we take a stand against this type of practice on a daily basis by being completely honest with our clients every step of the way. We also take the time to fully inform you and educate you so that you can make the best decisions for your future.

Since our approach is different, combining sound financial analysis and investment strategy with our ability to get great loans, you get more than just a loan... you get solid solutions to help you build your wealth and live the good life both now and in the future.

First Priority Financial, Inc.

Located in Fairfield, California, First Priority Financial is perhaps one of the largest brokerages in the US. Avatara is very proud to be a part of this fine and innovative organization. Avatara is licensed by CA, DRE # 00654852